This popular women’s brand is known by women all over the world and although known mostly for many of the beauty products, the company also is a apart of exciting initiatives to honor women.
Each year, the L’Oréal Paris Women of Worth program honors women that are making an extraordinary impact on their communities. On the heels of new research indicating that helping others is the #1 driver of self-worth, L’Oréal Paris will convene thousands of women – including celebrities Maria Shriver and Lea Michele – for the first-ever Women of Worth (WOW) Forum onWednesday, April 16.
The day-long Twitter discussion will focus on the power of self-worth and its ability to propel women forward, building upon the findings from the new L’Oréal Paris study on self-worth, conducted in partnership with IPSOS. The WOW Twitter Forum serve as catalyst for the call for nominations for the 2014 Women of Worth program, an initiative inspired by the iconic brand philosophy – “Because I’m Worth It” – that recognizes, celebrates and supports the achievements of real women who are making a beautiful difference in the world. Both are also new components to the WOW program –now in its 9th year – designed to reach and inspire more women by fueling a positive cycle of self-worth.
Along with Lea Michele and Maria Shriver, many others from the worlds of film,television, philanthropy and media are set to participate in the forum on Wednesday, April 16.
To celebrate the call for nominations and to ignite a discussion on the dynamic role of self-worth among women today, L’Oreal Paris is inviting all women to join the Women of Worth Twitter Forum onWednesday, April 16. Join the conversation by following @LOrealParisUSA and tweeting during one of the five scheduled chats (#WomenofWorth):
9 a.m. ET: Women of Worth: Celebrating Extraordinary Women
1 p.m. ET: The Worth Effect: The Power of Giving Back
4 p.m. ET: Passion and Positivity: How Feeling Your Best Fuels Success
8 p.m. ET: The Beauty of Worth: Achieving Happiness in Life, Work and Love
9 p.m. ET: What’s Worth It: Charting Your Course & Realizing Your Dreams
This is a groundbreaking event using social media as a partner to engage women in such an important conversation. L’Oréal Paris Women of Worth is definitely using their influence to make a difference in the lives of women which is turn can impact the entire world.