On Thursday, January 23, 2014, NYC hosted the Miami Media event at Studio 450. The Greater Miami Convention & Visitors Bureau’s (GMCVB) Annual Media Reception its staff, partners and Mayor of Miami-Dade County Carlos A. Gimenez welcomed more than 50 New York-based journalists to celebrate its strong 2013. Poised for an exciting 2014, media were provided with the destination’s plans for the year ahead from record breaking tourism numbers to countless new attraction and hospitality developments.
Launched less than two years ago, the destination’s new brand campaign taglined – “It’s So Miami” – paired with eye-catching imagery showcasing contrasting visuals of iconic destination scenes juxtaposed with people taking advantage of cultural and heritage attractions has resonated. And, it received attention from the communications community nabbing advertising, public relations and social media awards.