Monthly Archives: April 2014

The L’Oréal Brandstorm Competition Held in NYC on April 11, 2014

38503d992a9269917f59fe9284feaf7cLarge organizations are continuing to come up with interesting ways to find new talent. These initiatives are exciting ways for college students/graduates to find a new career and also provides major brands access to top candidates. L’Oreal just happens to be one of those companies with The L’Oréal Brandstorm Competition.

The L’Oréal Brandstorm Competition is an innovative and strategic attraction and recruitment initiative dedicated to spotting the best marketing talents through an assessment-based journey, in which teams of three students in their junior or senior year of college work on the launch of an innovative product with an agency and with the guidance of L’Oréal executives. Furthermore, between 150 and 200 Brandstorm participants are recruited by L’Oreal each year for internships and/or full time positions.

 L’Oreal Brandstorm has attracted over 70,000 students from more than 360 universities and over 45 countries since its conception in 1993. The competition provides a unique opportunity for students with an interest in marketing to unleash their creativity and to apply ground-breaking ideas to one of L’Oreal’s international brands.

The 2014 edition features Kiehl’s, one of the top L’Oreal brands in the luxury cosmetics market with a unique business model. Student teams have been challenged to come up with a new product line and innovative in-store & digital activities to help expand Kiehl’s share in the selective men’s market.

This year’s US Brandstorm National Finals took place on Friday, April 11th in New York City, where six teams from six universities competed for the chance to represent the United States against 44 other countries in the Brandstorm International Finals, which is set to take place from June 11-12th in Paris, France. The winning team from this year’s US National Finals Competition hails from the University of Michigan in Ann Arbor.

For more information on the competition visit their website at: http://www.brandstorm.loreal.com/.

REVOLT TV Hosts First Annual Upfront in NYC

994f54f37ca6b78521d3da72313e6bfeSean Combs new channel called REVOLT TV joined other broadcast and cable networks in the tradition of holding their annual upfront. The channel, which launched in October 2013 has become an exciting and interesting force providing a platform for music television.

REVOLT TV is the multi-platform, multi-genre music channel showing videos from new artists to veteran bands. The channel’s first upfront presentation was held at the Marquee in New York City on April 22, 2014. The event kicked off with a red carpet, which featured a collection of industry elites including REVOLT Chairman

Sean “Puffy” Combs, industry mogul Russell Simmons, REVOLT Vice Chairman Andre Harrell and more were in attendance. During the event, REVOLT executive and entertainment teams helped to present the corporate vision and announce several exciting new brand initiatives including the “Road to Truth” study and the “Making the Brand” docu-series. The presenters included REVOLT CEO Keith Clinkscales; President and Co-founder Andy Schuon; Executive Vice President of Programming & Production Val Boreland; REVOLT talent DJ Damage and Sibley and the newest editions to the REVOLT team – the hosts of Clear Channel Power 105 hit morning show “The Breakfast Club” – DJ Envy, Angela Yee, and Charlamagne Tha God. The evening also featured performances by Childish Gambino and Dillon Francis.

On stage, REVOLT Chairman Combs shared his thoughts about his latest venture, saying that REVOLT is an “omnifront” that targets “young people.” He urged advertisers to “join the party” and referenced the early support of Apple and Google. REVOLT CEO Keith Clinkscales added, “We are excited to celebrate our very first Upfront with an impressive slate of new brand initiatives that underscore our commitment to being the most accessible name in music on every platform.”

REVOLT TV‘s goal is to bring music back on TV and so far seems toe be doing well. For more information on REVOLT, visit www.REVOLT.tv. Also, follow REVOLT on Twitter at @RevoltPress. REVOLT is available on Time Warner Cable, Comcast and Century Link in over 40 of the top 50 U.S. markets including New York City, Los Angeles, Chicago, Miami, Boston, Atlanta, and DC.

Actress Mary-Louise Parker Supports Aveda Earth Month in NYC

ba3c792afac8b062e380ea7da3dc6bfbThere is always something exciting and interesting going on in New York City. Whether there are sporting events, movie premieres or charity events, NYC keep their residents and visitors engaged in some the most interesting experiences. It is also one of the best cities for celebrities and philanthropists to support causes that may be close to their heart.

A perfect example of this happened on Wednesday, April 3, 2014, when actress Mary-Louise Parker visited the Aveda Institute located on Spring Street in NYC to show her support for Aveda Earth Month 2014 clean water initiatives. While there, she spent some time in the Institute looking at the Catwalk for Water “trashion” dresses made of recycled materials and created by Aveda stylists across the world. She also purchased an Earth Month Light the Way Candle for $12.

 Parker stated “It’s been amazing to see Aveda’s Earth Month fundraising initiatives, especially the Catwalk for Water “trashion” dresses. I try to teach my kids the importance of recycling. I turn old things like old hotel room keys and stuff lying around into games for them. Aveda’s Earth Month efforts perfectly align with my personal mission to help create a cleaner, safer world.”

It was indeed a pleasure to have an actress like Mary Louise Parker stop by the Institute to use her celebrity status to spread the word about such an important initiative. Aveda continues to support efforts to preserve the earth. In fact, since 1999 Aveda has raised over $32M to help support organizations that directly affect environmental change. More than $26M of that amount has supported clean water projects at home and around the world. Last year Aveda’s Earth Month efforts raised a total of $5.5 million for Clean Water and set a Guinness World Record for the Most Money Raised for Charity Through Haircuts in a 24 Hour Period during our Global Cut-A-Thon. This year we are aiming to up the Earth Month ante to $6 million.

Africa Now Music Fesitval at the Apollo Theater on April 4 and 5 2014 in Harlem

ab82bc4a29d35f6da23c68549057e522The legendary Apollo Theater does it again by engaging their crowd with yet another fabulous experience in Harlem, New York. This time, in collaboration with World Music Institute, the Apollo team presented the Annual Africa Now Music Festival which is a four–day music event spotlighting today’s African music scene.

This occasion marked the second annual festival and featured a very powerful and impressive lineup of artists who have drawn upon their roots for inspiration – and transplanted them onto the global music landscape. Africa Now was anchored by a blow-out concert on April 5th set on the legendary Apollo stage featuring: Malian songstress Fatoumata Diawara; Senegalese trio Les Frères Guissé; and reggae/Afrobeat collective Sierra Leone’s Refugee All Stars. Just as the main stage concert ended, another began at the Apollo Music Cafe and Soundstage featuring world renowned singerAzania. Opening for Azania was Baja and The Dry Eye Crew.

bf521681c74f0e739a8f990ca810aa1cAlso during the festival on Friday evening April 4, 2014 there were performances by Chop and Quench and The Fela Band at the Apollo Music Cafe and Soundstage located just above the main theater. The performance were riveting with lots of energy and the audience were so exciting they even got up to dance to join in on the festivities and although the concert ended at midnight, there was an after party just a few steps away to keep the crowd going.

As part of the Apollo’s 80th anniversary season, Africa Now Festival further establishes the legendary Theater’s longstanding role as a creative catalyst for Harlem, New York, and the nation and as a platform for culturally diverse artists.

Along with the music festival, the Apollo Theater recently announced the public phase of a $20 million fundraising campaign to extend the nonprofit institution’s role in fostering artistic innovation, supporting emerging artists, and deepening its engagement with audiences locally, nationally, and internationally. The 21st Century Apollo Campaign supports the growth of a variety of programmatic initiatives, including the Africa Now Festival. The Theater is currently celebrating its 80th anniversary season.

dd1b531b14487ef9a3204444deb15be6For more information on the Apollo Theater and upcoming events, visit: Apollo Theater Box Office which is located at 125th Street between 7th and 8th Avenues or call 212-531-5305. Also, visit the Apollo Theater website at: https://www.apollotheater.org/.

Mario Manningham of NY Giants Hosts VIP Private Screening of the Movie Draft Day

e6f8938356eda7b179342a69754e682fWith the 2014 NFL Draft a little over a month away, NY Giants player Mario Manningham wanted to kick things off with a bang. In fact, he was a part of an event that is bound to get sports fans pumped about the upcoming draft activities . On April 3, 2014 at the AMC Loews on 34th Street in New York City, Manningham hosted a VIP Private Screening of Draft Day. The film stars Kevin Costner and Jennifer Garner along side Kameron McCollough of NIKE Football Society.

Manningham is no stranger to the Draft. He was drafted by the Giants in the third round of the 2008 NFL Draft. Manningham later signed with the San Francisco 49ers and played two seasons with the team and he recently re-signed with the New York Giants on March 18, 2014.

 Along with members of the press, confirmed Celebrities and Talent on hand were Mario Manninghamand his wife Tiffany Manningham, Kameron McCollough, Marcus Stewart (BRAVO’s Duke of Melrose), Sean Ringgold (One Life to Live), Meeka Claxton (Basketball Wives) Roman Oben, Dwayne Pearl Washington, Ben Gordon, Dahntay Jones, Anthony Gurino, Navorro Bowman, Dwayne Delaina Dixon, Samantha Black, and Erica Mena

Before the movie, the crowd buzzed with anticipation to see an exciting story unfold before them and although the film does now open nationwide until Friday, April, 11, 2014, an event such as this is a great example of what is to come for sports fans. The official 2014 NFL Draft is set to begin on May 8 through May 10 at Radio City Music Hall in New York City.

This event was coordinated by Kweisi Gharreau, Principal Partner of kgPR.